About Blinx

Blinx is an AI UX research tool that sends synthetic personas through any website or screenshot and returns a narrated video of them navigating and thinking aloud, plus a heuristic findings report grounded in the Nielsen Norman usability heuristics, in minutes.

What Blinx does

You give Blinx a live URL, an uploaded screenshot, or a Figma frame exported as an image. Blinx generates a synthetic persona for your target audience, drives that persona through your interface while it narrates the experience in the first person, and compiles the friction points into a heuristic findings report. You get back a short narrated video and a written report, usually within a few minutes.

Who it is for

• Product designers and design leads who want a fast read before a design review.
• Solo designers and small teams without a dedicated researcher.
• Founders and product managers who want a shareable, specific UX critique.
• Agencies that want an artifact to share with clients.

How it works

1. Enter a URL or upload a screenshot or Figma frame.
2. Choose a synthetic persona (the audience whose perspective you want).
3. Blinx runs the audit while the persona navigates and thinks aloud.
4. Receive a narrated video and a heuristic findings report.

What Blinx is not

Blinx is a complement to real user research, not a replacement for it. It is a heuristic tool with a real error rate: it occasionally misreads elements, and it does not capture genuine human emotion, lived accessibility experience, or true task success. Treat the findings as a sharp first pass that catches common, well-established usability issues and prompts your own judgment, not as authoritative truth.

Who makes Blinx

Blinx is built and operated by Blinx Inc., based in Albany, New York. Questions, feedback, and support all go to support@thinkblinx.com.